Monday, January 2, 2012

“Is Communication Based on Context or Content” - Professor M.S.Rao

"I only wish I could find an institute that teaches people how to listen. Business people need to listen at least as much as they need to talk. Too many people fail to realize that real communication goes in both directions." - Lee Iacocca, Former CEO Chrysler Corporation

It is often debatable whether communication is based on context or content. At times it is observed that listeners take only the content out of the context resulting into several communication challenges. To ensure successful communication the speakers must set the context first and then deliver the content to avoid any challenges arising out of communication. For instance, when educators want to deliver their content they must first set the context first to ensure effective takeaways for students.

Communication is not an easy thing as people think. Research reveals that during any communication out of seven messages received only one message the listeners take leaving the rest of the messages. It is basically because there is an inner noise that prevents listeners from accepting all messages. Besides, some people distort the facts and figures deliberately taking only the content out of the context and confusing others. When you look at a section of media it reports one sided and exaggerated information by taking only the content out of the context thus creating lot of hype among the viewers and readers in order to enhance their TRP ratings and visibility. It is a wrong trend and violating the principles of reporting. People must guard themselves from such media reports.

It is a fact that most of the people assume their communication and mostly communication happens in their minds and they think that they had communicated to others although they did not communicate in reality. They take communication for granted resulting into several communication challenges. Therefore, to ensure effective communication it is essential to set the context first and then deliver the content as both context and content are two sides of the same coin of communication.

Professor M.S.Rao

Founder, MSR Leadership Consultants, India



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