Saturday, August 16, 2014

“Appreciate the Importance of Listening to Achieve Success” - Professor M.S.Rao

“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw

Most people in the world take listening for granted. It is time to emphasize on active and attentive listening to avoid misunderstanding and ill-will among the people.

Research shows that out of seven messages sent by the senders, only one message reaches to the receivers. That means people don’t receive all messages as most people assume communication. And some people don’t pay adequate attention to messages due to their poor listening ability. It is for this reason most speakers in their presentations emphasize the key ideas and insights thrice to get their message across to their audiences. In fact, the receivers want to listen more but the senders cannot deliver more messages due to human limitation. Probably it is for this reason; God gave us two ears to listen and one mouth to speak. At times, the minds of listeners wander which is responsible for losing out the important information.  Hence, the senders must make their message clear by inviting the attention of the listeners by adopting various tools and techniques.  They must question the listeners during the conversation to verify whether the listeners received the messages properly. They must ensure that there is no noise and barriers during the conversation to ensure successful communication. They must maintain eye contact with the listeners to achieve the outcome. If possible, they must ask the listeners to summarize what has been listened as it serves as a feedback. In fact, communication is incomplete without feedback.

On the part of the listeners, they must respect the sender by suspending their judgment. They must avoid perceptions about the sender. They should not have any false ego.  They must nod their head to create interest to the sender. They must avoid their preconceived notions.

Whenever the senders deliver message, accept the entire information, absorb the essential information, digest the relevant, and apply it effectively to achieve greater success. Don’t reject the information outright as we learn many things by listening from others apart from learning from other sources including observation, experience and reading.

Most conflicts in this world can be averted if people listen attentively. The conflicts in this world are due to excessive ego, improper communication and lack of empathy. Therefore, listen attentively to receive the accurate message to achieve the desired objectives. Remember, you cannot clap with one hand. You need to have both hands to clap. There must be cooperation between the senders and the receivers to ensure successful communication. Good luck to your attentive listening!

“The most important thing in communication is hearing what isn't said.” – Peter Drucker

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Professor M.S.Rao, India
Founder of MSR Leadership Consultants India
Listed in Marquis Who's Who in the World in 2013
21 Success Sutras for Leaders: Top 10 Leadership Books of the Year (San Diego University) Amazon URL:

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